Ever thought what makes actor Kapil Sharma hot property in Television as well as in Bollywood industry. Apart from Bollywood stars if there is a massive following of someone then it is non other than our very own comedy king Kapil Sharma.
Kapil Sharma’s popular show Comedy Nights With Kapil debuted in June 2013 on Colors TV. His show has dominated the television’s non-fiction space. According to CEO of Ormax Media Shailesh Kapoor, his show has covered television space with more than 50% popularity share. Shailesh Kapoor is researcher of film and TV personalities.
Whether it is Salman Khan, Aamir Khan, Amitabh Bachchan, all have hosted shows during Comedy Nights With Kapil but way behind from this 33 year old (Kapil Sharma) from Amritsar. Comedy Nights With Kapil has such a popularity that each and every film stars are falling over each other to participate in his show to promote their movies or work.
Mr. Bachchan, Salman Khan, Shah Rukh Khan, Saif Ali Khan have a beeline to Kapil Sharma’s set. And why won’t stars go to his show? His show has a perfect fit for films promotions not only because of high ratings but also a clean image and family a show.
Not only film stars but other famous personalities like badminton star like Saina Nehwal, Chef Sanjeev Kapoor, Bhojpuri actors like Ravi Kishen and Manoj Tiwari and journalist Rajat Sharma have featured too. Whole cast of CNWK toured to Dubai recently and planning to cover Europe next.
The show is also the first choice of promoters because its flexible and easy to customize. Customization helps to send out the right message about the movie, says Amrita Pandey. Marketing and distribution head at Disney India says, Its cheaper to promote on CNWK than paying for exclusive promos of movies on any general entertainment channel.
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